Our client, one of Toronto's most successful agencies is seeking a Vice President of Marketing. This candidate will plan and lead the execution of all promotional agency activities. Responsibilities will cover these major areas:Lead Generation:•Responsible for continued growth / health of prospect database including the development of 1-1 marketing efforts on a consistent basis throughout the year•Planning and execution of web-based lead generation campaigns including newsletters, white papers, webinars, etc.•Provide senior oversight to CRM efforts by helping evolve workflows, data collection procedures, prospect segmentation, communication streams, etc.•Accountability for performance reporting and optimization recommendations throughout the yearSales Support:•Ensure the consistent and high quality creation of sales collateral including case studies, brochures, corporate profiles, etc.•Support the business development team by creating a consistent corporate narrative that can be used in the compilation of RFP responses •Work with relevant stakeholders to secure client references, testimonials, etc.•Establish a knowledge base of outstanding RFP responses that can be used to accelerate future efforts and increase consistency of messageEvent Marketing:•Identification and selection of key industry conferences to participate in•Negotiation of contractual partnerships / budget management•Definition of key messaging to highlight at the events•Creation of pre / post marketing materials to maximize the ROI on the event •Collaboration with meeting planning / logistics staff to ensure the realization of a compelling prospect experience at the event•Collaboration with business development team on prospect identification / engagement strategies during the eventsMarketing Planning:•Participation in prospect identification planning with business development team and executive management•Lead the evolution of the company's corporate positioning / identity to better resonate with the key target audiences•Identification of key messaging that will be used across marketing touchpoints•Development and oversight of annual marketing calendar that aligns the variety of marketing activities that will be utilized throughout the year•Analyze marketing effectiveness to inform investment decision making and enable ongoing optimizationsPublic Relations:•Writing and deployment of press releases in a timely manner to merchandise market relevant stories involving the Company.•Potential selection and management of U.S. PR agency to support company expansion in that market•Interviews with industry press as required•Leading awards submission process with other relevant stakeholders as requiredCorporate Advertising:•Leading evolution of corporate web presence to ensure alignment with broader marketing efforts•Collaboration with VP Strategy (Social) to integrate social footprint with broader set of marketing activities•Collaboration with media team on the development and execution of digital marketing campaigns (SEM, DA, etc.)Select qualifications:•History of success in B2B marketing (ideally within a professional services environment such as a marketing agency)•Diversity of experience across marketing functions (i.e. PR, CRM, events, etc.)•Digitally savvy having executed online marketing campaigns including SEM, display advertising, webinars, etc?•Experience in planning and managing corporate web presence•Analytical mindset with aptitude for reporting and direct marketing•Superior writing and communication skills •Healthcare category experience is an asset•Experience with salesforce.com is preferredFor more information on this role please contact: Michael McCreadie at mmccreadie@hireglyphics.com or 416-583-2030 x 2004
Location:
Canada-ON-Toronto
Telecommute:
No (Onsite Position)
Contact Name:
Michael McCreadie
Contact Phone:
416-583-2030 x 2004
Contact Email:
mmccreadie@hireglyphics.com
URL:
http://www.hireglyphics.com
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